The annual It's a Bloke Thing Luncheon is preparing to break their own records with a goal to raise more than $500,000.

When John Wagner, the chairman of the 2013 It's A Bloke Thing luncheon, asked all men over the age of 40 to stand up at last year's event, there were more than a few confused looks shared.

When he asked how many of those men had regular health and in particular, prostate check-ups, there were a few sheepish looks shared.

But when John asked those men standing to pledge to get tested before the 2014 luncheon, there were nods of consent, and the gradual change towards men talking more about their health continued.

The It's A Bloke Thing foundation started in 2011, when a group of friends decided to challenge the stigma of men staying silent about their health.

In 2012, after the success of the previous year's luncheon, a committee was formed to help spearhead a campaign to raise awareness of prostate cancer and to help raise funds for education and research.

The committee consists of John and Liz Wagner of Wagners, John and Maralyn Fitzgibbons of Fitzy's on Church, Mark and Tracey Crampton or Crampton Automotive, Gary Gardner and Melissa Templeman of FK Gardner & Sons Group, Michael and Haley Hubbard of MJH Advisory, and Marcus Barnard of ANZ.

This team of powerful local business people are passionate about the goals of the foundation, and they are all activly involved in the planning and running of the event.

"All four men take their turn at being the chair each year and the ladies help bring in donations for the auction and raffles, as well as supporting in any way we can in the lead up to the event," Tracey Crampton said.

Liz Wagner added that having a feminine touch on the event keeps the momentum moving forward.

"Having us on the committee keeps themen on their toes," she said.

The 2014 It's A Bloke Thing luncheon is set to be the best yet with Professor Colleen Nelson, founder and executive director of the Australian Prostate Cancer Research Centre Queensland, and chair of Prostate Cancer Research at QUT, confirmed as a guest speaker.

While tickts to the event have already sold out, people can still get involved by purchasing tickts in the multi-draw raffle.

There are a range of amazing prizes up for grabs including a new Hyundai i30, a holiday an fuel cards.

Tickets are $20 and can be purchased from the It's A Bloke Thing website, or from any of the businesses associated with the event.

The funds raised through the luncheon will be split between prostate cancer awareness programs run through the Toowoomba Hospital Foundation and vital prosate cancer research being conducted through the Mater and PA hospitals in Brisbane.